We’ve always been told not to stare at a person with a disability – but what if that person was a three-time gold medalist? Or a world record holder? By changing the narrative and encouraging society to “stare at greatness,” we are aiming to drive impactful conversations about people with disabilities. As creative director, I partnered with an external agency to develop the #StareAtGreatness campaign, which was an omni channel rollout led by our paralympic athletes and mural artists who told their personal stories on social (click images to view more video content). Winner of multiple awards, learn more at Citi Para Sport.