Global Community Day has been Citi’s premier volunteer event for nearly 20 years. Citi partners, employees and their families support local communities in a number of volunteer categories (120,000 volunteers, 1500+ projects, 400+ cities, 90 countries). As creative director, I developed a visual identity system with a logo, icon set and numerous color options for multi-year usage. My team also executed 100+ final deliverables and toolkits for global partner localization, resulting in an increase in volunteers by 20%.